ASTALIFT gives you confidence in your skin and brings joy to everyday life.

You can tell from the very next day that your skin is firmer and more moisturized.

This is because the beauty ingredients nanolized by nanotechnology penetrate deep into the skin cellular level.

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For more than 90 years, FUJIFILM has been developing unique proprietary technology in cutting edge fields, starting with the film and expanding into healthcare.

ASTALIFT’s skincare theory starts with ensuring that skin’s defense, the stratum corneum, is conditioned and healthy. The stratum corneum plays two important roles: providing a protective barrier against stimuli from the outside, and retaining moisture from  the inside. Conditioning the skin's defense leads to firmer, more radiant skin that seems to shine with its own inner beauty. This lays the perfect groundwork for the next steps towards building even firmer, more radiant, fairer skin

The world of nanotechnology deals in millionths of a millimeter: much smaller than a human cell.

Fujifilm has succeeded in using its unique nanotechnology developed in the field of photographic film to nanolyze effective skincare Ingredients and combine them in a stable and highly concentrated form.

Nanoparticles of Ingredients penetrate deep into the stratum corneum for faster, more reliable results.

ASTALIFT contains a unique beauty ingredient called nano-astaxanthin that tones and moisturizes skin

Fujifilm's skincare concept start with ensuring that the skin's supporting layer, the stratum corneum, is conditioned and healthy.

The stratum corneum plays two important roles: providing a protective barrier against stimuli from the outside and retaining moisture from the inside.

Conditioning this foundation leads to firmer more, radiant skin that seems to shine with its own inner beauty.

This lays the perfect groundwork for the next steps towards building even firmer, more radiant, fairer skin.

Both film and skin consist of thin layers. Our skincare makes use of the nanotechnology used to disperse tiny particles in film. The main component of both film and skin is collagen. Our skincare makes use of high-performance collagen developed through film R&D.  Both the fading of photos and aging of skin are caused by oxidation resulting from exposure to UV rays. Our skincare makes use of the antioxidant technology used to prevent photographs from fading. For photos and skin to look their best, it is important to control the color and angle of light they reflect. Our base makeup range makes use of the light analysis and control technology used in photographic film.