Where does the name ASTALIFT come from?
The name incorporates our hope that “tomorrow will be more beautiful than today”
and aims to encourage women who want to age beautifully.
ASTA comes from the Japanese word for “tomorrow” and expresses our hope for a more beautiful tomorrow.
LIFT expresses how we want women to feel: uplifted, beautiful and confident.
Beauty is a science
History of the ASTALIFT series
Fujifilm was established for domestic production of positive film for motion pictures which had been fully imported from overseas until then. In those days, Japan had over 1,300 cinemas attracting 600,000 people per day or a total of 200 million people each year.
With the lifting of importation ban on colour films, numerous overseas manufacturers entered into the Japanese market which had set off performance competition surrounding ISO sensitivity, the level of films photosensitivity.
Fujifilm won the competition with its ’emulsification technology’ for controlling images and established no. 1 market share in Japan.
The spread of digital cameras began reducing demand for photographic films which peaked in 2000. Despite maintaining no.1 market share in digital cameras, Fujifilm started to make a full-fledged effort to pioneer new business fields.
Fujifilm put an end to its photo-film-centric business approach and declared the start of the Second Foundation.
Various technological assets such as those on collagen and nanoparticle formulation fostered through the photographic business were applied to cosmetics and other new business fields.
Fujifilm successfully formulated nanoparticles of Astaxanthin, a red ingredient filled with beauty power. The proprietary nanotechnology was used to blend the delicate ingredient stably and at high concentration to boost permeability, resulting in the debut of the red skincare series, ‘ASTALIFT’ containing Nano Astaxanthin.
Ceramide holds the key to skin moisturization.
Fujifilm used its proprietary nanotechnology to create nanoparticles of ‘human-type ceramide’ which is ceramide in the same type as ceramide found in human skin to successfully deliver the ingredient throughout the skin. It led to the launch of all-new Jelly Aquarysta, an advanced jelly-type beauty essence containing the Human-Type Nano Ceramide.
Fujifilm successfully formulated nanoparticles of lycopene, an antioxidant found in tomatoes. The proprietary technology was used to stably blend the ingredient which its cosmetic use had been considered difficult. Lycopene was also found to triple the performance of Astaxanthin. The new ASTALIFT skincare series was launched with all items containing ‘Double the Power of Red’.
Discovery of ‘the longest wavelength range of UVA’
Fujifilm studied ‘the longest wavelength range of UVA’, a type of UV ray that penetrates deep into the skin and induces dark spot and wrinkles. It has a longer wavelength than UVB and UVA waves, and intensity strong enough to pass through window panes to reach people indoors.
Development of ‘Nano AMA’
Fujifilm examined ‘AMA’, an excellent beauty ingredient found in the Centella Asiatica, which is a herb of the parsley family. The proprietary Nano Unit technology was applied to formulate its three active components into particles down to one-500th of their original size to achieve an efficient formation.
‘A (Asiatic Acid)’
‘M (Madecassic Acid)’
Fujifilm debuted ASTALIFT white, containing Nano AMA and active whitening ingredients.
Its whitening care formula reduces the activity of melanocytes which cause dark spots and inhibit melanin generation.
Melanin, which causes persistent dark spots, is stored in a cellular site called Melanosome, which has a specific structure.
After excessive production, melanin settles in this dark-spot framework in large quantities which cannot be broken down with the skin’s normal functions. Fujifilm found that AMA has the effect of promoting the breakdown of the dark-spot framework.
Discovering optical characteristic similarities between ‘Sakura’ and ‘beautiful skin’, and the birth of ASTALIFT base makeup line
Fujifilm found that the petals of Sakura (cherry blossom flowers) and beautiful human skin share similar optical characteristics. Based on this fact, Fujifilm developed the Sakura Aura Powder replicating the beauty of Sakura on the human skin, and introduced a base makeup series to ASTALIFT.
Development of Nano Glycyrrhetic Acid and Human-Type Nano hair Ceramide, and the birth of ASTALIFT Hair Care series
Fujifilm’s proprietary Nano Shell technology was used to formulate nanoparticles of glycyrrhetic acid, which conditions the scalp environment to product Nano Glycyrrhetic Acid capable of reaching deep inside the base of pores. Fujifilm also managed to reduce the size of ceramide found in human hair to develop the Human-Type Nano Hair Ceramide, which contributes to firming and strengthening hair. This led to the launch of ASTALIFT’s Hair Care series to keep your hair healthy with beautiful lustre for years to come.
Development of pure collagen and the birth of ASTALIFT Inner Care
‘Pure Collagen’, i.e. premium collagen with low opacity and low-quality content, was developed by Fujifilm with commitment in achieving a high level of quality and purity. ASTALIFT’s Inner Care series was introduced by blending the Pure Collagen.
Fujifilm included UVA guard to protect the skin from the strongest UV rays, which are the UVA rays of 370-400 nm (longest wavelength region).
Development of Human-type nano acyl ceramide
In addition to “Human-type nano ceramide” which keeps moisture inside the skin. Fujifilm newly developed “Human-type nano acyl ceramide” to lock moisture within it.
The birth of ASTALIFT Jelly Aquarysta Renewal
Fujifilm included W Human-Type Nano Ceramide to provide moisture and resilience on your skin. Fujifilm formulated smaller Nanoparticles of Astaxanthin, resulting in hydrated and moist skin complexion!
Development of nano oryzanol
Fujifilm successfully formulated nanoparticles of oryzanol which increase cathepsin V which enhances the “bone of melanin” breakdown.
New ingredient Nano oryzanol successfully approached the bone of melanin!
The ASTALIFT series applies its cutting-edge light-analysis
and control technology found in photographic films to create supple and youthful skin.
Technology-oriented, Luxury-Inspired Rejuvenating Stem-Cell Skincare that focuses on restoring skin’s youth. Contains proprietary:
- Nano astaxanthin CP+ for stem cell antioxidation protection
- Nano Cellactive for stem cells activation.
Fujifilm developed & Italian-made Luxury Colour cosmetics line incorporating 3 distinct Photogenic Beauty Technology effects:
- Spot Lighting Effect
- Clear Coloring Effect
- 3D Effect
Dewy texture, Long-Lasting Hydration BB Cream with Innovative technology that allows continuous moisturizing even up 10hr!
Long Lasting Hydration & Beauty Effects Translucent Powder with UV Protection containing:
- Nano Astaxanthin
- Water Soluble Collagen
- SPF 17 PA++
Innovative D-UV Guard+ Stretchable UV Shield technology provides optimal UV protection against even the longest UVA wavelength especially effective over facial lines and wrinkles throughout the day while proprietary Nano AMA+ brightens complexion & lightens dark spots.
High Functional UV-Shielding essence with the highest UV protection in the ASTALIFT brand. Containing a newly-developed UV protection complex “D-UV Guard+” that even blocks the longest wavelength of UVA1. The new “Stretch UV-Shield” formula coats the skin firmly and stretches / contracts according to facial movements, preventing cracks from forming on sunscreen applied to the skin and blocking UV penetration.
Jelly Aquarysta is Astalift’s number one bestseller. This unique anti-aging skincare product composes of an effective mix of collagen and moisturiser. Delivering a light texture facial treatment that ensures fast absorption resulting in glowing skin.