Where does the name ASTALIFT come from?

The name incorporates our hope that "tomorrow will be more beautiful than today" and aims to encourage women who want to age beautifully.

ASTA comes from the Japanese word for "tomorrow" and expresses our hope for a more beautiful tomorrow.

LIFT expresses how we want women to feel: uplifted, beautiful and confident.

Our Values

Beauty Is A Science

ASTALIFT gives you confidence in your skin and brings joy to everyday life.

You can tell from the very nexy day that your skin is firmer and more moisturized.

This is because the beauty Ingredients nanolized by nanotechnology penetrate deep into the skin at a cellular level.

For more than 80 years, FUJIFILM has been developing unique proprietary technology in cutting edge fields, starting with the film and expanding into healthcare.